In 2016 I published an article on LinkedIn after realizing websites are built for very specific reasons.
As I wrote then, website may take a lot of energy (time, money) and it is easy to forget in the building process, what they come to serve.
I hope this article of mine can help you stay focused when you come to build the next website for your business.
https://www.linkedin.com/pulse/who-your-website-aviram-galim/